“Leave ordinary behind” is our brand-philosophy. It is who we are. It is the conviction we carefully craft into every piece of garment that we create, because we want women that wear RAGNHILD to be Bold. Brave. and Beautiful.
The name RAGNHILD is a Swedish family name and means “Amazon” – like in the legendary female warrior of the ancient middle east. It’s this female empowerment that is the foundation of the brand. The clothes are designed to encourage women to be fearless and embrace their individuality by dressing on their own terms, for any occasion.
Like most of you, we’ve long had to choose between uninspiring, mass-produced, low quality products with no regard for quality craftsmanship or emphasis on making you feel unique. We knew there had to be another way, so we founded RAGNHILD based on what we believe fashion should be about; a way to express uniqueness, give rise to positive emotions and to avoid conformity that undermines your authentic voice.
Many of our customers say that once you wear a RAGNHILD garment, you feel such affection to it that you want to wear it every day. To make sure they stand the test of everyday use, we never compromise with quality. We care deeply about your experience and are committed to deliver exceptional value by only using the finest fabrics.
We are committed to producing all our garments under great ethical conditions for all workers. We are proud to be transparent about our production, because we think you have the right to know how your clothes are made. We are also committed to having as little waste material as possible, but what is left over we want to make sure it is reused and/or recycled.
ABOUT THE FOUNDER
I [Jenny Johansson] founded RAGNHILD in the middle of my third year at Academy of Art University in San Francisco where I studied Fashion Design. The reason I left my small town in Sweden to study fashion in the United States was not, probably to your surprise, because of Fashion. Dedicating most of my life to tennis, practicing and playing competitively since the age of 9, my dream was to go to America to play college tennis. That I was recruited to an art school that had fashion design, was simply an absolute dream come true since I studied fashion in high school and because clothes and dressing up has been passion since I was a little girl.
Growing up with hard working parents really set the standard for me (and by brother) and also taught me that if I want to accomplish anything in life, hard work and dedication was the only way.
I founded RAGNHILD because of my love for creating. I loved what I was doing, both in tennis and at school. I was so grateful for everything that I had but felt like I still could do more. I had a passionate fire in me that was fuelled by accomplishing some of my dreams, because of my hard work, and I had no intention of slowing down my work ethic and letting the passion and excitement go away. I wanted to fulfil more of my dreams!
I wanted to create a more unique clothing option to women. I never really found anything I was passionately excited about getting and wearing. Since I knew I had the possibility to create what I was missing I chose to start RAGNHILD.
I have built RAGNHILD to reflect my values: affinity for expressive and unique designs, appreciation of quality craftsmanship and the belief that companies should make the world a better place.
I hope that you enjoy all that RAGNHILD embodies, and that you, too, feel empowered to accomplishing anything you want!
Please send me an email with any questions you may have!
Founder & Creative Director
My favourite quote:
“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it- safers, the creatures of the commonplace, the slaves of the ordinary.”
- Cecil Beaton